How many times have you logged into Facebook to look at something specific and ended up watching unrelated videos? On October 13, 2026, Meta introduced new tools that give users a more direct way to specify what interests them in the Feed and on Reels.
What is Your Algorithm?
The feature is called Your Algorithm. Instead of relying solely on our actions—likes, comments, and views—it lets us express our interests using everyday words. Users can indicate what they want to see more or less of, and recommendations are tailored using artificial intelligence systems.
How will you use it?
According to the announcement, the new interests management section is linked to the three-dot menu on posts. The “Interested” and “Not Interested” options now offer more ways to provide feedback, so you can explain in your own words what you want.
This option can be especially useful when you’re tired of constant recommendations on unrelated topics. It doesn’t guarantee, however, that every unwanted post will disappear.
Why don’t I see it on my phone?
The company says the new features are being rolled out gradually. The feature may not yet be available on all accounts or in all languages. If it doesn’t appear in your menu, there’s no need to mess with unfamiliar settings or install third-party apps.
The Other Side of Personalization
The more you tell a platform about your preferences, the more relevant its content can become. But there’s a catch: you run the risk of seeing fewer different perspectives or topics. That’s why it’s worth consciously choosing the sources you get your information from.
The bottom line is simple: Meta promises more control, but it isn’t getting rid of the algorithm. It’s changing the way we can give it instructions.
Source: Official Meta announcement, October 13, 2026. Featured image: Shutter Speed / Unsplash, for illustrative purposes only.